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New York Times, Tuesday, 1 Dec 1903, obituary:
Harlan Page Hubbard, widely known in the advertising world, died yesterday of pleuro-pneumonia at his home, 114 Jefferson Avenue, Brooklyn. Mr. Hubbard was born at Deep River, Conn., on Dec. 20, 1845.
He was employed for some years in the New Haven Post Office, and later went to Boston, where he became a proofreader of advertisements on the local papers. He then entered the business office of The Daily Palladium, and in 1873 became the business manager of The New Haven Daily Press. In 1881 he established a newspaper advertising agency in New Haven, where he was unusually successful through his skill in constructing advertisements, and especially his plans of attracting public attention through novel schemes.
In the Summer of 1878 Mr. Hubbard conceived the idea of a newspaper directory which would not be as bulky as others, the names of the papers being arranged in a column, with the next column blank. This was for references, as Mr. Hubbard in his business had seen many advertisers making notes in separate books. This was a success, and led to his making a newspaper directory of the world, which included a list of banks and bankers.
For some years Mr. Hubbard had confined himself to the construction of advertisements for magazines and newspapers and the large agencies. Mr. Hubbard was known to the newspaper proprietors and advertisers of the country. For many years he had been a member of the New York Press Club.
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